Go where the work happens.
Visiting medical facilities made the back office legible in a way another round of virtual outreach never could. Proximity changes the quality of the questions.
Nemath Ahmed · San Francisco
I’m a co-founder of Shifu Health. I write to make sense of the work: what we learn from people, what changes while building, and the ideas worth keeping.
research and technical work
selected writing
working notes
Visiting medical facilities made the back office legible in a way another round of virtual outreach never could. Proximity changes the quality of the questions.
Collecting requirements once and disappearing to build is not customer discovery. Keep the feedback loop open while the product is still easy to change.
When a problem expands, return to the deadline: if this needs to work tonight, what must happen right now? Urgency can be clarifying when the outcome is concrete.
creative
The visual and musical work has its own room, away from the writing archive.
enter the creative section